Your Current Banner (click on it to make sure it goes to the right place)
Pages/Keywords Displayed
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Notes
Description
Account Type
This is the advertising option you chose. This may either be Keywords/Pages, Click-thrus or ROS.
Purchased
Refers to the total impressions or click-thrus you purchased
Delivered
Total times your banner was displayed/viewed by our visitors
Click-thrus
The number of visitors who have clicked on your banner. We hope you have turned this into sales
Click-thru Ratio
Ratio of viewings to click-thru (lower is better) or the percentage (chance) of your banner being clicked on by viewers
Display Type
Some advertisers may choose to have their banner displayed on either specific "Pages", "Keywords" or on "All Pages". Having your banner displayed on ONLY specific pages or keywords is available by special arrangement.