Quantitative data is primarily collected for statistical analysis using surveys, polls and/or questionnaires targeted toward a specific section of a population or sample. Quantitative data uses numeric data or count data that represent a variety of classes of things that you can measure. Attitudes, Intent, Awareness, Agreeability, and so forth. It can also measure values like amounts and percents. and price and degrees and distance.
Main category: Business
Sub category: Advertising and Marketing
Tags: market research quantitative analysis sampling