2 sites in Social Sciences

Bi-Polar Measurement Scales in Market Research

What is a semantic differential scale? Semantic differential scales measure, record, and analyze the connotative meaning of people's opinions, emotions, and attitudes towards questionnaire items. It is a rating scale that weighs respondents' perceptions toward certain subjects in predetermined by...

The Art of Online Survey Sampling Science

While research audience sampling requires a specific skill set that you probably already imagine is a combined master's degree in statistics and a few years of on-the-job experience at the very least. The reality is knowing the theory is important but knowing what works in the real world and how to...